In the wake of the controversial yet commercially successful Sydney Sweeney denim campaign put forth by American Eagle, as well as the less-talked-about yet also notable Levi’s collab with Beyoncé, it appears that “what’s old is new again” in the realm of fashion as Amazon launches an Essentials lineup of denim apparel in advance of its Prime Big Deal Days event, slated to run Oct. 8-Oct. 9.
” The financials seem to back that claim, with DiPalma citing Dana Telsey of Telsey Advisory Group as saying that the U.S. denim market was projected to grow by mid single digits in the years to come.
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