Walmart, the Arkansas-based retail giant known more for value than flare, made a splash in Hollywood this week upon the announcement of a deal with streaming service Paramount+.
The deal with Paramount+, therefore, comes down to competition with Amazon, Joe Feldman, a retail analyst for Telsey Advisory, told ABC News. “This is an effort to be more competitive with Amazon as a membership provider,” he said. “You’ve seen both companies increasingly compete with one another and almost mirror one another.”
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