Why Nike’s rumored China e-commerce gamble could be a misstep

MSN

Nike is reportedly considering a significant strategic shift in the way it will allow products to be sold online in China, and some industry analysts aren’t convinced it’s a smart move.

Analysts at Telsey Advisory Group were also surprised, writing in a June 24 note that Friend was “a figure the investor community was familiar with,” because he has been a longtime Nike employee, including a stint as VP of investor relations.

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