The mass merchant is looking to turn around falling sales and declining customer sentiment. But first, it needs to diagnose its own problems.
One benefit to Target’s private-label focus is that it protects the retailer slightly from tariffs, Telsey Advisory Group’s Assistant Director of Research and retail analyst Joe Feldman told Retail Dive. “Private label is higher margin on average just across retail,” Feldman said. “So in this environment that gives them a little more cushion to take some of that margin pressure and not pass it through on the price side … I think the combination of differentiation relative to other retailers and a little bit of cushion there does help.”
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