VF Corp Buys Supreme. What Wall Street Thinks About the Deal.


VF Corp. is flipping between small gains and losses Tuesday, a day after the apparel maker announced that it purchased Supreme Streetwear in a $2.1 billion deal.

Telsey Advisory Group’s Dana Telsey reiterated an Outperform rating and $90 price target on VF, writing that Supreme’s on-point execution has led to 20% operating margins at the brand, and it has “demonstrated its resiliency even during the Covid-19 pandemic as revenue has increased high single digit year to date and is showing an acceleration since the brand’s fall/winter collection launched in August.” She also likes the firm’s 60% digital penetration.

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