The move is part of a broader store revamp and comes as the athletics brand tries to increase its premium positioning in the market.
Analysts are largely waiting in the wings on the turnaround strategy, with Telsey Advisory Group saying in emailed comments that Under Armour has done a good job managing costs but “we have yet to see meaningful signs that Under Armour’s products are resonating and the company’s revenues can inflect back to growth.”
To view the full article, please click on the following link:
Visit Content