Ulta Stock Is Surging on Strong Earnings. Some Analysts Are on the Sidelines.


Ulta Beauty is jumping nearly 10% on Friday, following its second-quarter-earnings report, although analysts are split about where the stock goes from here.

Telsey Advisory Group’s Dana Telsey reiterated an Outperform rating and raised her price target to $295 from $280. She writes that the company’s robust digital revenue show “both the underlying demand for Ulta’s consumable product offering and the benefits of the company’s investments in its digital capabilities. Its off-mall footprint is also an advantage as demonstrated by 20% of e-commerce orders coming through buy online and pick up in store (BOPIS) and curbside pickup.”

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