Trump’s Win Could Tamp Home and Retail Sales

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While Donald Trump’s election clearly shook the international and futures’ markets to the core last night, calm seems to be prevailing today after one of the biggest election upsets in U.S. history.

Cristina Fernandez, a senior analyst with Telsey Advisory Group, said a Trump win “adds a layer of uncertainty for the consumer and holiday sales could be under some pressure.” But Trump’s focus on “lower taxes for more affluent consumers could support continued spending on the home over the next several years, benefiting companies like Costco, Ethan Allen, Home Depot, Lowe’s, RH and Williams-Sonoma.” Uncertainty, however, prevails. “On the other hand, it could pressure middle-income class-oriented retailers like Bed Bath & Beyond and Target.”

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