‘This will normalize’: What Adidas’ Q3 reveals about the broader footwear market

Retail Dive

Last week, Adidas put out Q3 results in line with its preliminary expectations for record sales and profits. Revenue was up 9% year over year with even stronger trends in DTC, which grew 17% year over year.

Telsey Advisory Group last week noted that Adidas is “not immune to market and industry pressures,” but is managing solid brand momentum and full-price sell-through anyway.

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