'There's nothing like it out there': Dollar General's Popshelf aims to create and conquer a new market

Business Mayor

Last year was not a banner one for launching new retail concepts. Many in the industry put their efforts into building out their e-commerce and omnichannel capabilities as the pandemic raged across the country.

“From Dollar General’s perspective, they saw an opportunity in the market that’s being underserved,” said Joseph Feldman, retail analyst and assistant director of research with Telsey Advisory Group. “I hear this a lot from the dollar stores or value-oriented retailers, that there’s a number of great products out there if you could go upscale a little bit, higher than what you normally do in your core store.”

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