The creative ways beauty pros are facing the pandemic

The Washington Post

From creating artwork out of expired makeup to FaceTime tutorials on how to do facial extractions, beauty professionals are finding a way to pull through the pandemic

When department and beauty stores reopen, consumers can expect shopping by appointment and reduced hours at counters, said Dana Telsey, chief executive of Telsey Advisory Group, a Wall Street consumer research firm focused on the cosmetics and apparel industries. She anticipates virtual makeup application to the face on a mirror so that products never touch a consumer.

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