Target hopes that a recapturing of its cultural cachet will spark a turnaround for its business. It’s turning to a fashion-forward New York neighborhood to get started.
However, Joe Feldman, senior managing director at Telsey Advisory Group, said the brand has felt “off” since well before this year. He traces Target’s loss of cultural appeal back to June 2023, when it found itself immersed in controversy after pulling Pride month merchandise at some of its stores.
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