Once the darling of American suburban retail, Target is now facing what many analysts describe as a defining moment in its long-standing legacy. The retailer, known for merging affordability with style and convenience, is struggling to regain momentum in a consumer landscape that has dramatically shifted since the peak of the COVID-19 pandemic.
According to Joe Feldman, senior managing director at Telsey Advisory Group, “Target has had several missteps since the peak of Covid where their inventory position was too high. They had to discount heavily to clear through a lot of the inventory.” The aftermath of those decisions created a ripple effect, where supply chain mismanagement not only eroded profit margins but also disrupted Target’s ability to quickly respond to changing customer preferences.
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