Store Reopenings Reveal a New Retail

WWD

As store openings accelerate across the U.S., the velocity of online sales continues on an upward trajectory, according to at least one analyst who is also taking a bullish view of retailers poised to outperform peers in a post-COVID-19 world.

For example, in a separate market update report released this week, Dana Telsey, chief research officer of Telsey Advisory Group, said Nordstrom β€œis poised to have reopened 90 percent of its store fleet as of mid-June and productivity is running slightly better at Rack versus the full-line stores.” Telsey said digital growth is at 5 percent and is comprised β€œa strong 20 percent velocity in units driven, at least in part, by promotional levels and accounted for expected returns.”

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