Retailers from Target to Kohl’s make big bets in beauty as department stores reel

CNBC

Some retailers are betting that lip glosses, eye shadow palettes and facial scrubs will be the next big thing to drive customers, especially younger ones, to their stores.

“Everyone is all-in for getting back to special occasions,” said Telsey Advisory Group CEO Dana Telsey. “People have missed birthdays, graduations, anniversaries … there’s going to be demand for makeup.”

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