Retail looks beyond its old love — the movies

Retail Dive

In 2019, toy retailers were blessed with the holiday release of hit movies like “Frozen II” and “Star Wars: The Rise of Skywalker,” as well as a robust list of releases earlier on in the year. Included in the list of spring and summer blockbuster films from 2019 are: “The Lion King,” “Avengers: Endgame,” “Toy Story 4” and “Spider-Man: Far From Home.”

“When it’s a really hot movie, like in years past Star Wars or some of the Disney movies that are out, they can really be significant drivers of sales,” Joe Feldman, senior retail analyst at Telsey Advisory Group, said. “And they can become the must-have toy for a particular holiday season.”

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