Retail Check Up: Gap


This past weekend, I walked by my local Gap GPS -1% store, set to close at any moment once the last bit of inventory disappears out the front door, I’m guessing. I’ve written about Gap in the past, being partially wistful for that 90s magic it held, and also wondering if the company would rebound from its woes. But when I realized it’s been over a year since I checked in with this retailer, I knew it was time for a check-up, which is super timely since the dust has settled some since Gap reported fourth-quarter earnings in March.

Lastly, Dana Telsey & team at Telsey Advisory Group noted the EPS beat and cautiously accentuated the positives for the future at Gap. “Longer term, reducing the Gap and Banana Republic store footprints in North America, paring back mall exposure, investing in digital expansion, and growing the Athleta and Old Navy businesses can all contribute to improved profitability. However, the fourth-quarter results are a continued reminder that significant challenges remain at the Gap and Banana Republic brands.”

To view the full article, please click on the following link:

Visit Content