Peloton announces more expensive bike, cheaper treadmill; shares surge


Peloton announced a slew of new equipment launches on Tuesday, including a lower-priced, high-tech treadmill and a more expensive bike option with a rotating screen.

“This shift in behavior since March likely results in longer-lasting structural changes to the fitness industry,” Telsey Advisory Group analyst Dana Telsey said. “Once COVID-19 is behind, we expect the high adoption rate of digital fitness to persist and consumers to return to in-person group fitness classes and gyms in lesser frequency than in the past.”

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