Online Sales Strengthen Results, But Can It Last?

WWD

As the dust settles from recent quarterly earnings reports for major retailers and brands, one thing is clear, according to analysts: a boom in online shopping amid the COVID-19 outbreak has significantly boosted year-over-year online revenue for many companies while helping to clear inventory levels and sell products at higher gross margin rates.

Digging into the recent quarterly results and related conference calls, analysts at Telsey Advisory Group found that while the back-to-school shopping was lackluster for a variety of reasons, from delayed starts to online-only learnings, e-commerce gains were record-breaking for several companies.

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