Nike college apparel will have 'faster speed to market' with Fanatics deal: Analyst

yahoo finance

Fanatics will be absorbing Nike’s college fan apparel manufacturing in an exclusive deal, the company told Yahoo Finance on Wednesday.

“Typically when companies change suppliers, it is because they can get: Either more innovative, higher quality product, greater efficiencies, or the same product at a lower price,” Telsey Managing Director Cristina Fernandez told Yahoo Finance. “With this deal, it seems like Nike is getting an expanded assortment and faster speed to market, while allowing the company to focus on the marketing side.”

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