Macy’s ‘Polaris’ Reinvention Strategy: It’s About Time


Dana Telsey, CEO of Telsey Advisory Group discusses Macy’s with WWD magazine.

“Macy’s is shrinking to grow and trying to do it all at one time instead of piecemeal.” “You’ve got to reinvent yourself, but it’s not easy to adapt such a big ship. There certainly isn’t going to be sales acceleration but there can be a margin enhancement over time.”

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