Nestled between work memes and pregnancy pics on Danielle Leveck’s Instagram is a photo of her outside the New York Stock Exchange, a big smile on her face. The ebullient image shows the intensive care nurse decked out in the gray scrubs of the medical apparel company she champions online, and whose logo can be seen emblazoned across the financial institution that looms large in the background.
“Figs ambassadors are really an extension of their team,” notes Dana Telsey, CEO and Chief Research Officer at Telsey Advisory Group, an equity research, investment banking and consulting firm focused on the consumer sector. “They’re evangelists for their brand.”
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