In Allbirds, Wall Street begins to build the bull and bear case for an ESG-branded stock


Allbirds has focused on its use of natural, environmentally friendly materials to set itself apart in the sneaker space from long-standing brands like Adidas, Nike and New Balance.

“Allbirds is making a concerted effort to expand into performance athletic and apparel,” Telsey Advisory Group analysts wrote. “The athletic footwear industry is competitive with well-established players Nike and Adidas having a significant share of the market at 39% and 19%, respectively, in 2020. In addition, there are a number of fast-growing brands, including On and Hoka, catering to a similar consumer as Allbirds.”

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