Halloween is a $12B business. Why that couldn’t save Party City

Retail Dive

With Halloween just three weeks away, retailers are in the thick of restocking shelves with candy, costumes, decorations and the holiday’s biggest sellers. For many retailers, particularly holiday specialty retailers, Halloween marks an important start to the holiday selling season.

Spirit Halloween operates a chain of temporary Halloween stores that are open for just a couple of months a year, a model that means it takes on less of a real estate burden than other retailers, according to Telsey Advisory Group analyst Joseph Feldman. This year, the retailer will operate more than 1,500 seasonal locations nationwide.

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