Good news for Amazon: Prime Day just turned into a holiday shopping event

CNN Business

The start of the holiday shopping season has been creeping up for years as America’s biggest retailers fight to win customers with early deals in stores and online.

Telsey Advisory Group forecasts Prime Day sales of up to $11 billion for Amazon, a 40% increase from last year’s event, which was held in July. The spike in online shopping as consumers order from home and increased participation from small businesses is expected to help drive higher sales, the firm said.

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