The U.S. grocery slowdown is becoming harder to ignore. Shoppers are buying fewer items than a year ago, and grocery sales are declining as weakening unit sales are now outweighing rising prices. That is according to new analysis from Bain & Company using NielsenIQ grocery data shared exclusively with CNBC.
“The grocers have been pushing back on the suppliers to reduce prices where possible, and the suppliers recognize the need to do so,” said Telsey Advisory Group analyst Joe Feldman.
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