DSW is testing a store layout that puts the spotlight on brands like Adidas, Crocs and Birkenstock


DSW is trying out a new store look and layout at a location opening this weekend in Houston, in an attempt to focus customers’ attention on key brands.

“They have to create excitement, and a ‘wow’, to get people off the couch and into the store, that requires more creativity” Dana Telsey, CEO of consumer products consultancy Telsey Advisory Group, told CNBC in a phone interview.

To view the full article, please click on the following link:

Visit Content