Dollar Tree pivots to $1.25 prices even as inflation-wary shoppers seek the retailer out

Retail Dive

Dollar Tree signaled earlier in the fall that it was testing new price points at its legacy stores along with expanding its Dollar Tree Plus concept, which offers products at $1, $3 and $5 price.

Despite some pressures, Telsey Advisory Group analysts led by Joe Feldman said in an emailed research note that “Dollar Tree is well-positioned to gain market share, given its convenient locations and value-focused merchandise.”

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