Over the weekend, a GameStop store in Maryland illustrated the disconnect between the Wall Street hysteria that has sent the company’s stock price to dizzying heights and the video game retailer’s real-world struggles.
“That is very valuable information, to know what millions of gamers are playing and to be able to use that to market games and draw them into stores for launches,” said Joseph Feldman, an analyst for Telsey Advisory Group. “It’s the kind of data most retailers just don’t have.”
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