'Denim is having a moment': Why jeans are the hottest trade in the retail world

yahoo Finance

The hottest trend in the apparel world right now is a staple of many American wardrobes — denim.

This increasing demand for denim has seen pricing for wider, fuller cuts outpace skinnier jeans. In a note to clients, Dana Telsey of Telsey Advisory Group wrote that skinny jeans, which typically cost around $70 per pair, are more likely to be marked at a steeper discount than barrel, baggy, or low-rise jeans, which cost closer to $90 per pair.

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