It’s only mid-July, but for retailers — and some especially organized parents — the back-to-school shopping season is already underway. However, the outlook isn’t promising. A new Deloitte survey projects that inflation-adjusted spending will decline this year.
“The uncertainty surrounding pricing given tariffs is top of mind,” said Dana Telsey, CEO of Telsey Advisory Group. Especially as more retailers warn that price increases are coming sometime this summer or early fall. Telsey said in many cases, they already have.
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