At Coach’s new shops, the latest purse is made of cake batter and colorful shades of white chocolate.
Dana Telsey, retail analyst and CEO of Telsey Advisory Group, said Coach has gained ground by sharpening its marketing and developing collections of items — such as its Tabby bags or Soho sneakers — that attract a following but continue to come out in new fabrics and colors. Plus, she said ultra-luxury handbag players have raised prices significantly, which has given Coach the ability to hike its own prices while still seeming like a good deal.
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