Christmas Wrap: Retailers Transcend Headwinds


Retailers are on a high. The question is, for how long? Reports over the last four days indicate retailers emerged from the 2021 holiday season with sales gains of between 8 and 10 percent, and healthy fourth-quarter profits based on extensive full-price selling and well-managed inventories.

“Overall, the holiday season started earlier. There were less promotions and there were good sell-throughs,” said Dana Telsey, CEO and chief research officer of the Telsey Advisory Group. “The last week into Christmas and Super Saturday was more muted than usual. Yet everything we are seeing out there…says it will be a profitable fourth quarter with top line increases, too. Whether it was curbside pickups or buy online, pick up in store, everyone used new ways to make it work and they are here to stay.”

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