Can Jennifer Lopez, Michael B. Jordan and Foot Locker Help Coach Win the Sneaker Game?

Footwear News

How do you successfully scale a fashion sneaker business in 2020? In a saturated market, it’s a complex question that many executives are pondering at the dawn of a new decade.

“Product innovation is essential, especially for Coach, which is focusing on enhancing their relevancy and excitement to the consumer. New products are a way of capturing interest and market share,” said Dana Telsey, CEO of Telsey Advisory Group.

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