Can Chipotle bounce back from more bad news?


The latest Twitter problems for Chipotle highlight the risk social media can pose for companies. It all started late last week when “Jason Bourne” author Eric Van Lustbader Tweeted that his editor was hospitalized after eating at a Chipotle in Manhattan.

“That’s reality for what social media can do: dramatically inflame [prices] in a positive or negative way depending on the situation,” Telsey Advisory Group restaurant analyst Bob Derrington said.

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