While other brands may be scrambling to figure out how to deal with tariffs, Birkenstock Holding plc has little to worry about on that front.
“We continue to see Birkenstock bringing new iterations of classic styles to market, which helps drive additional purchases and higher ASPs (average selling prices). Additionally, we are impressed by Birkenstock’s ability to raise its annual guidance in a period of macro and geopolitical uncertainty, while still maintaining well-controlled distribution,” noted Telsey Advisory Group’s chief investment officer Dana Telsey. “As consumers remain more intentional with their purchases, we see Birkenstock as a brand that can continue to win in the marketplace through its competitive advantage of a high-end lifestyle positioning offering comfort that is not easily replicated.”
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