Bed Bath & Beyond has decided it’s too expensive for some shoppers. It’s trying to change that.
Cristina Fernandez, a retail analyst at Telsey Advisory Group, said the chain is working to improve customers’ perceptions of its prices against competitors. “They were seen as being a little bit too expensive,” compared to Amazon (AMZN), Target (TGT) and HomeGoods, she said. The new collection will allow them to compete for a “bargain, value-conscious” customer.
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