Bath & Body Works forecasts steeper annual sales drop as turnaround takes longer

Reuters

Bath & Body Works (BBWI) on Wednesday forecast a steeper-than-expected decline in annual sales, despite beating holiday-quarter estimates, as CEO Daniel Heaf said a turnaround at the fragrance retailer will take time.

“We expect continued topline ⁠and operating margin pressure in 2026 as management continues to reset the business,” said Dana Telsey, analyst at Telsey Advisory Group.

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