As pandemic wanes, dollar stores regain lost ground, grab new sales

Retail Dive

Dollar stores — those that stayed open as essential retailers — were among the primary beneficiaries of 2020’s topsy-turvy selling environment. Many core and new customers used Dollar General and Family Dollar to stock up and took advantage of their general merchandise assortments to consolidate shopping trips.

Telsey Advisory Group analysts led by Joseph Feldman said in a research note that freight costs had masked some of the progress Dollar Tree as a company has made on its strategic efforts. That includes the “Dollar Tree Plus” initiative, which hedges against its everything-for-$1-or-less proposition with merchandise at higher price points.

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