After a year of seismic shifts in online shopping, will Prime Day show Amazon is still king of e-commerce?

NBC News

What was once a niche event for Amazon to drum up sales during the summer shopping lull, Prime Day has now amassed into an industry-wide online shopping holiday, with retailers including Kohl’s, Best Buy, Target and Walmart rolling out their own discounts.

“Shoppers are always looking for deals and bargains and they are going to gravitate toward the best ones,” said Joe Feldman, senior managing director at Telsey Advisory Group. “What we’ve seen historically, shoppers won’t just be visiting one website — they’ll be visiting more.”

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