As Nike tries to reignite growth and Adidas aims to keep its momentum going, Wall Street is focused on which brand has the stronger innovation pipeline.
Cristina Fernández of Telsey Advisory Group (TAG) said that Adidas’ current business model focused on local assortments and go-to market strategies, with innovation engineered in Germany, Los Angeles, Calif., and Portland, Ore., is “proving successful and allow it to gain share” across geographies.
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