6 retail brands ready for a comeback in 2024

Business Insider

America’s malls are fading, but many of the star brands that defined the shopping centers of the early aughts are experiencing a resurgence. Abercrombie, Coach, and J. Crew have all won over young customers, thanks to the nostalgia-driven trends of Gen Z.

“When I think about 2024, the two markers of success are going to be innovation and value,” Dana Telsey, CEO of Telsey Advisory Group, told BI.
“Innovation requires differentiation,” she continued. “It means offering products and services that solve unmet needs, that add convenience, and are unique in the market.”

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