4 reasons why empty malls on Black Friday aren’t a bad omen for the holiday shopping season

CNBC

Instead of rushing to malls, Black Friday shoppers largely headed to retailers’ websites this year.

The winners on Black Friday 2020 included L Brands’ Bath & Body Works, Dick’s Sporting Goods, Lululemon and Williams Sonoma, according to a research note by Dana Telsey, the CEO and chief research officer of the Telsey Advisory Group. Telsey said that in the branded apparel space, “promotions were unsurprisingly muted or nonexistent on Black Friday.”

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