3 things Gap needs to fix to turn its struggling business around


Gap needs a new game plan — and fast. In April, the retailer announced the departure of the head of its Old Navy business, which was hit by marketing missteps and supply chain snarls after being a driver of company growth during the pandemic.

Dana Telsey, chief executive officer at Telsey Advisory Group, described the company as suffering from “choppy performances across brands, uncertainties in leadership and direction, and a lack of visibility to stabilization with a clear plan for recovery.”

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