3 reasons why Walmart is chasing TikTok

Fortune

Walmart shocked nearly everyone on Wednesday night when it said it had joined forces with Microsoft to try to buy social media sensation TikTok.

Joe Feldman, analyst at investment banking firm Telsey Advisory Group, said Walmart’s online revenue is expected to increase to $35 billion this year. Feldman said TikTok has repeatedly proven one thing: It’s able to get its users to continuously use its app. That’s because the service, like most social media apps, slices and dices user data to better understand what users want.

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