Digital Media Executive Lunch Meeting

New York, NY

Monday September 18, 2017

Please submit your REQUEST to attend or participate virtually in an intimate group lunch meeting with:

  • Kinsey Wilson, Advisor to the President and CEO of the NY Times


Telsey Advisory Group Headquarters


Developments at GOOG and FB

  • GOOG issuing refunds on 2Q17 fake traffic
    • Pace of marketers return to sites and YouTube
    • Pressure to reveal data to Agencies and marketers
  • FB announcement on precluding advertising on Pages that share fake news.
  • Update on FB’s efforts to shut down spam/fake accounts
  • Dollar value of ad fraud in the US: increasing or decreasing
  • News Feeds: is the push towards engineering or editorial?

Trends in digital (print) media

  • Sustainability of accelerated circulation trends, especially in digital subs
  • Health of the ‘pay for content/news’ model. What are consumer trends?
  • Growth in digital advertising at Print brands:  what should we expect?
  • What are the economics of producing and delivering the printed vs the digital product
  • AR and VR: Fad or reality? What is the business model?


Kinsey Wilson is one of the leading digital news executives in the nation. He has held senior positions at The New York Times, NPR and USA TODAY and played a key role in the digital transformation of their businesses. He is currently a senior advisor to the President and CEO of the New York Times and previously held dual masthead titles as Editor for Innovation and Strategy and Executive Vice President for Product and Technology. As a member of the company’s executive committee, he led a team of more than 900 technologists, designers, product managers and editors responsible for guiding the company’s digital strategy and creating products that give expression to New York Times journalism. Widely heralded for the excellence of its digital report, The Times has seen its audience grow to over 100 million monthly unique users and more than 2 million paying digital subscribers. Mr. Wilson joined The Times in February 2015 after six years in senior leadership positions at NPR. As EVP and Chief Content Officer he oversaw NPR’s worldwide news gathering, programming and digital operations. Under his leadership, NPR became known as a leading digital innovator, pioneering new forms of listening including NPR One, a popular one-touch digital listening platform. During that time, NPR’s journalism was recognized with major awards including the duPont-Columbia, Peabody and Emmy awards.

Mr. Wilson began his journalism career at Chicago’s storied City News Bureau, covering cops and working the overnight desk. He was a newspaper reporter for 15 years, including seven at Newsday. He moved into executive leadership in 1995 at Congressional Quarterly, where he helped move the organization beyond its weekly magazine roots through the development of a lucrative legislative tracking service. Later, as Editor-in-Chief of and Executive Editor of USA TODAY he helped define the standards for online journalism through coverage of major news events including the 2000 presidential election, 9/11, the Iraq War and Hurricane Katrina. Mr. Wilson is a trustee of the Poynter Institute and a member of the board of visitors for the Knight Journalism Fellowship at Stanford University. He was an early leader of the Online News Association and president of the organization in 2007. He has served as a juror for the Pulitzer Prizes in journalism. Mr. Wilson is a graduate of the University of Chicago and lives in New York City.

Please submit your request for an IN-PERSON meeting by clicking HERE

Please submit your request for a VIRTUAL meeting by clicking HERE