Wed Mar 10 08:19:00 -0500 2010

Financial News USA

- Burger King Corp. said Friday it plans to open a Whopper Bar in the South Beach area of Miami next month. To keep up with Miami’s night life, Burger King (BKC)’s new Whopper bar will offer American beer and Whopper sandwiches around the clock, staying open 24 hours a day, seven days a week.

“That adds a new element to the Burger King brand,” said Tom Forte, an analyst at Telsey Advisory Group. “It also creates a different mystique for going to a Whopper Bar versus a traditional restaurant.”

To view the full article, download the PDF here: Financial News USA, March 10, 2010