Mon Jan 25 08:52:00 -0500 2010

MarketWatch (New York)

- Wal-Mart’s plans to cut more than 11,000 jobs at Sam’s Club and outsource its product sampling and demonstration will better showcase its products and bolster demand at its wholesale-club chain, which has lagged its sister subsidiaries, analysts say.

The moves “make sense,” said Telsey Advisory Group’s analyst Joe Feldman. Shopper Events is a company “that has expertise in the area and has been more effective with membership promotions and new programs.”

To view the full article, download the PDF here: MarketWatch, January 25, 2010