Fri Mar 26 15:57:00 -0400 2010

Bloomberg(New York)

- When Norma Ramos went to the Wal- Mart in North Bergen, New Jersey, last week to shop for her son’s birthday party, she passed over the plastic toys in favor of wooden ones with minimal paint.

As Wal-Mart makes a bigger push into green toys, the industry may have to respond. The chain is the biggest toy- seller, said Joseph Feldman, senior retail analyst at Telsey Advisory Group in New York. Based on the square footage devoted to toys in stores, he estimated that toy sales accounted for as much as 7 percent of Wal-Mart’s $258.2 billion in annual U.S. revenue last year.

To view the full article, download the PDF here: Bloomberg, March 26, 2010