Mon Mar 29 15:59:00 -0400 2010

The Virginian-Pilot (Virginia)

- After the longtime president of Farm Fresh retired early this month, all eyes turned to parent company Supervalu Inc. to see what changes it might make to the supermarket chain.

The centralized buying and merchandise-cutting probably have taken place by now at Farm Fresh, said Angie Lessuise, an analyst for Telsey Advisory Group. The company mostly eliminated products from nonfood areas, such as toilet paper and toothpaste, reducing the option of three or four package sizes down to two.

To view the full article, download the PDF here: The Virginian-Pilot, March 29, 2010